Prudential BSN Takaful Berhad (PruBSN)is a joint venture
between Prudential plc and Bank Simpanan Nasional
(BSN),two financially strong companiesin their respective
fields of expertise.
Founded in 1848 in the United Kingdom, Prudential has
grown to become one ofthe world’s largest financial
services group and a regional powerhouse operating in
18 countries. Prudential has been in Malaysia for over 80
years whilst BSN, launched in 1974, has a customer base
of over 7 million people and a network of nearly 400
branches nationwide. Itis also a statutory body under the
Ministry of Finance.
The joint venture consolidates Prudential’s strength in
agency distribution and insurance manufacturing as well
as BSN’simpressive corporate capability. PruBSN has been
providing Takaful For All, For Life, driving innovation and
the growth of Takaful in Malaysia since 8August 2006.
Since PruBSN’sinception, we have grown to serve close
to half a million customers, offering innovative first-to market products that meetfinancial, lifestyle and spiritual
needs. In our effortsto reach and support an even
largersection ofthe society, we have engaged in fruitful
partnerships with Affin Islamic Bank, Affin Bank, Bank
Kerjasama Rakyat Malaysia Berhad,Kuwait Finance House
(Malaysia) Berhad, Standard Chartered Saadiq Berhad,
Amanah Raya, and Bahagian Pinjaman Perumahan
Perbendaharaan Malaysia, a division ofthe Ministry
of Finance.
PruBSN’s vision isto provide world-class Shariah-compliant
financial solutions anchored on family values and the
spirit of togetherness.
Prudential & PruBsn Takaful 